Travel and tourism: the proposal

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The pandemic gives us a once in a lifetime chance to break the mould. We don’t want to go back to the past, because the past is the problem. Business as usual is not an option. Regenerative tourism can be a solution for the years and the world to come: let’s build a different future together!

In 2021 humanity is still under siege by the Covid: a tragedy with a direct impact on grief-ravaged communities as well as on many workers who have lost their jobs. In the travel and tourism industry, in particular. Tourism-based economies, with little or no diversification of activities, have collapsed: by putting all the eggs in one basket, if the basket falls apart, nothing is left.

The pandemic has sharply revealed the fault lines in the business model of the travel and tourism industry, but it also offers us an opportunity. Unchained from the past, there is a chance to reset and correct the course of history, to chart a better path based on social and environmental concerns. This crisis may be the time to rethink the strategies of the travel and tourism industry and to develop an innovative model capable of bringing together the environment, culture, and people’s very lives. In 2022, the urgency to innovate and embrace sustainability is even more critical.

Travel and tourism in 2021

How to build a travel and tourism industry fit for purpose

At, we think that a community based, regenerative tourism model can be a consistent solution to many of the 17 SDGs, the Sustainable Development Goals set by the UN in the 2030 Agenda. And we are not the only ones. In the white paper “Accelerating travel innovation after Coronavirus”, published by Euromonitor International in November 2020, national tourism boards are asked to take a holistic system approach, by “putting communities at the heart and having a restorative, net positive impact”:

It will be vital to account for the true costs of tourism demand in terms of water, waste, energy, biodiversity, food provenance and pollution, alongside community engagement, economic value and job creation. Establishing the true value and benefits of tourism requires taking a holistic approach across the value.
Caroline Bremner, Head of Travel Research, Euromonitor International

As good practices for reframing the tourism paradigm, two experiences in Europe are mentioned: that of Amsterdam, which announced in 2020 its intention to use the Doughnut Economics model proposed by Kate Raworth, and that of Flanders, which has embraced regenerative tourism, as pioneered by Anna Pollock:

Regenerative tourism is bolder and more inspiring. It aims not just to do less harm, but to go on and restore the harm that our system has already done to the natural world, and by using nature’s principles, to create the conditions of life to flourish. It views wholes and not parts, and is a very different way of looking at the world.
Anna Pollock, Founder, Conscious Travel

travel and tourism in 2021

Regenerative tourism, our proposal for the future proposes a model for the travel and tourism industry that differs from the past for its values and practices of democratic governance, as well as for a fair sharing of the created value. These are our main goals:

  • people first VS profit first;
  • to encourage sustainable tourism, attentive to respect for the environment, which is opposed to mass tourism and, therefore, to Over-tourism;
  • to include local communities in the governance of the travel and tourism industry;
  • to keep the value of natural beauties and cultural wealth in the territories;
  • to protect ecosystems by not encouraging economic over-production, for the benefit of generations to come;
  • to support social projects for the benefit of local communities;
  • to prioritise and showcase sustainability leading hosts with strong social and environmental credentials;
  • to promote close-to-home holidays and circular economy;
  • to strengthen mutualism within the network of the cooperative movement to which we belong.

Our model of sustainable and regenerative tourism can be replicated anywhere in the world because it does not emanate from above, but is the result of methods and rules established by the communities that benefit from it. The platform is simply a technological tool available to those who want a change where they live, where they go.

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Why Fair?

How it works:
The Host earns the same,
the Guest pays the same
but the benefits are for the whole community.

50% of our platform fee is used to fund a project of your choice for the communities you visit.

This is a what we call
Community Powered Tourism.

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