Harnessing the Power of Ethical Tourism: The Transformative Impact of Fairbnb.coop on Corporate Social Responsibility

At Fairbnb.coop, we are reshaping Corporate Social Responsibility (CSR) by integrating tourism with impactful CSR initiatives. Our unique model creates a win-win situation for all stakeholders, significantly enhancing Employee Experience (EX), a crucial factor in driving revenue growth.

Our platform allows us to convert standard corporate lodging needs into potent CSR initiatives, and to nurture sustainable connections with local communities. We’re providing corporations with a unique opportunity to align profitability with ethical and sustainable practices.


In a globalized world marked by heightened connectivity, corporations are increasingly understanding the imperative need to align their business practices with broader societal and environmental concerns. This trend has fueled the rising demand for Corporate Social Responsibility (CSR). Fairbnb.coop, an ethical tourism and rental platform, stands at the forefront of this shift, pioneering a revolutionary model that combines tourism with robust CSR initiatives.

how fairbnb.coop and fairup.coop work

The Evolution of Tourism

Tourism, an industry that contributed approximately 10.4% of the global GDP in 2019, has long been an economic growth catalyst and a cultural exchange facilitator. However, it hasn’t been without its challenges, over-tourism, displacement of local communities, and environmental degradation pose significant threats. But innovative platforms like Fairbnb.coop are transforming the scene, championing a model of tourism that puts community benefits first. They are the vanguard of the burgeoning Community-Powered Tourism movement.

The Fairbnb.coop Model: A Catalyst for Positive Change

Fairbnb.coop offers an unprecedented model that benefits all stakeholders. Hosts keep their full earnings, guests pay rates comparable to traditional platforms, and most significantly, half of the net platform fee goes directly back into the local community to fund a social project selected by both the host and the guest.

But the ripple effects of this model extend beyond mere CSR, potentially leading to a significant boost in Employee Experience (EX), a key factor in revenue growth. According to a Forbes Insight-Salesforce study, companies that prioritize EX in order to deliver superior Customer Experience (CX) achieve 1.8x faster revenue growth.

CSR activities, colleagues planting trees

Transforming Corporate Stays into Opportunities for Impact

When businesses partner with Fairbnb.coop, they transform their corporate lodging needs into robust CSR initiatives. For each work or leisure-related stay, a network member creates a local impact. Organizations can match these donations or contribute to their charity programs, turning what would otherwise be a simple business expense into a powerful tool for societal change.

Moreover, this focus on positive EX extends beyond simply fueling revenue growth. A West Monroe survey found that nearly 50% of CX professionals believe a motivated and equipped workforce resulting from positive EX is the single most critical factor in improving CX. In other words, innovative partnerships like the one with Fairbnb.coop could offer organizations a distinctive competitive edge.

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More Than Just Rentals: Building Sustainable Connections

Beyond rentals, Fairbnb.coop curates unique experiences that empower businesses and their employees to engage directly with local communities, forging impactful, lasting relationships. As emphasized by many researches, such connections can contribute to a deeper understanding of local cultures, reducing the cultural erosion often linked to globalization.

This is why at Fairbnb.coop we are launching fairUP® , our latest innovation, an experience platform, based on the same redistributive model as Fairbnb.coop, where users can book and offer authentic local activities. fairUP® is our next step towards a comprehensive ethical tourism solution that keeps resources in the territories, redistributes them fairly, and respects local communities

a team of colleagues discussing together in a beautiful Italian villa

Conclusion: The Future of Ethical Tourism is Here

The future of ethical and solidarity tourism has arrived, and it’s embodied by Fairbnb.coop. By partnering with us, businesses can elevate their sustainability profiles, offer exclusive benefits to their networks, and foster a sense of unity and collaboration among their members.

Moreover, organizations can significantly boost their EX and, in turn, profitability. The compelling statistics from reputable sources such as Forbes, West Monroe, and Gallup clearly demonstrate the intertwined relationship between positive EX, customer satisfaction, and increased profitability.

Are you ready to make a positive impact and revolutionize your organization’s approach to tourism and corporate stays?

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Emanuele Dal Carlo-Fairbnb

Emanuele Dal Carlo

President and co-founder @ Fairbnb.coop

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Why Fair?

How it works:
The Host earns the same,
the Guest pays the same
but the benefits are for the whole community.

50% of our platform fee is used to fund a project of your choice for the communities you visit.

This is a what we call
Community Powered Tourism.

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